Heinz Tomato Ketchup does not suffer from lack of awareness
But the brand still has an education job to do – particularly with young families – to demonstrate that it is made from real sun ripened tomatoes
A campaign to get families involved and sowing their own tomato seeds was launched, with participants given the chance to have their homegrown tomatoes made into the iconic Heinz Tomato Ketchup
So how do we launch this initiative with a low-budget, disruptive creative targeting young families?
We entertain (and educate) them on the school run of course
With hundreds of micro Heinz Tomato Ketchup gardens planted across the country
Guerilla mini marketing, creating editorially arresting images to excite media and families – and show how the product really does go from seed to sauce
Birmingham Mail