Fruitalicious

Platforms:
Product design, website, editorial adverts.
Deliverables:
Research and concept development, brand strategy and development, mockup of final product.
Brief:
Create sub-brand and package design for whole fruit.
Response:
Market fruit as a beauty product and sub brand to Bodyshop, aimed towards women aged 18 - 60.
The water lily in the logo represents inner beauty, this metaphor suits the product when it’s a beauty product that can be consumed rather than applied.
The packaging is open on its sides to allow the consumer to touch and smell the fruit. The packaging is made from 100% recyclable materials to align with the environmentally conscious Bodyshop brand.

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