The brief on this project was simple: uSwitch wanted a tshirt to give out at the Full Frontal conference in London (2015), that had the uSwitch brand almost inconspicuously hidden within it.
I went with a neon sign of a lightbulb, with the filament inside looped enough to only just about be able to read 'uSwitch' if you look close enough. Neon lightbulb = bright ideas.
In hindsight, this idea that I cooked up in my head didn't exactly make for a cool developer-type tshirt. I know one guy at uSwitch who does wear this shirt quite a lot, and he is subsequently my hero. But seriously, it's not cool, it's a lightbulb. This should have been a developer recruitment flyer. Or a sticker.
Lesson to be learnt here: Do have a think on cool tshirt ideas all year round, requests always come up, and then you don't have only two weeks to come up with something cool that people will actually want to wear.