Fun to say, fun to eat

Little Red Dot joined forces with us to design a line of packaging that made their BakKwa product feel approachable and fun. The packaging needed to live in the beef jerky aisle but also needed to stand out as a different type of snack, since its target market includes health-conscious mothers and families. We added a playful animal-shaped product window to give the consumer a peek at the food and a nod to the fact that it’s a meat product. A friendly and familiar color palette with a matte finish entices consumers to take the product off the shelf.