Fur is the natural beauty brand changing the conversation around pubes

Laura Schubert is the co-founder and CEO of Fur, a New York-based hair and skincare brand disrupting the taboo around body hair. Taking an inclusive approach, the brand has developed four multifunctional all-natural products that are beneficial for the hairless, body hair groomers and everyone in between. First is the stubble cream that softens growing hair and acts as a body moisturiser, then the silk scrub that doubles as an exfoliating mask depending on how you use it. There is an ingrown concentrate that alleviates bumps, and other common symptoms of ingrown hairs and finally, their signature Fur Oil that targets pubic hair. Despite the initial hesitation from chemists around developing products specifically for pubes, Fur Oil is now a staple to the likes of feminist shero Emma Watson. Since their launch in 2016, Laura and her co-founder Lillian Tung have managed to turn a simple idea into a brand shelved by retailers such as Nordstrom and Urban Outfitters. We talk to Laura to find out more about FUR and the beauty of body hair in 2019.

URL: https://www.dazeddigital.com/beauty/body/article/43289/1/fur-oil-natural-beauty-pubes

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