Furla - The Furla Society - SS18

  • Loui Bowes
  • gianluca lattuchelli

The second season of The Furla Society. Having set the tone for the brand with Cruise 17-18, we pushed the concept further to be more playful, irreverent and fun - bringing the personification to the entire environment in a hyper real, magical way. I was responsible for the campaign concept, art direction, film narrative and scripts, and managing all pre and post production for stills and film, and all digital and print design. Campaign stills - Stas May Campaign film - Andrew Rothschild B-Roll stills - Stas May B-Roll TVC - Andrew Rothschild