Pernod Ricard briefed The View Communications with a strategic thinking and creative pitch, to help G.H. Mumm and Perrier-Jouët stand out in a world of interchangeable brands.
The Champagne Assembly was a unique event with thought-provoking lectures, debates and workshops relevant to Champagne and luxury. The event disrupted a normally conservative market. The Assembly was held twice, attended by over 100 consumer and trade media, bloggers, influencers and ‘gatekeepers’ (sommeliers, buyers, drinks and luxury opinion leaders) at each event.
The event staged ground-breaking tastings and talks such as: a scientific, molecular food pairing to G.H. Mumm Champagnes; comparing Perrier-Jouët’s cellar-master’s ‘assemblage’ skills with those of perfurmier Roja Dove and Twinings’ tea blenders; a blind tasting between white and red wines using black glasses.
Working with the Managing Partner and our food and drink expert, I worked on all logistical aspects of the event – preparing tasting notes and press packs to give to every guest on arrival; managing invites and guest list; liaising with speakers for content of their workshops and talks, ensuring all stock availability by sourcing specialist stock from each Champagne House and making sure goods were delivered from France in time.