G-SHOCK x Liam Hodges - Brand Collaboration

Connected by HIDDEN Agency, I collaborated on a series of activations with British menswear designer, Liam Hodges to support the launch of his exclusive zine "This Year" at the new G-SHOCK London store.
This also included social support and promotional assets created by myself, Stewart Bryden and the Liam Hodges team.
G-SHOCK were able to colloborate in our brand space and on the runway as G-SHOCK watches were incorporated in the S/S18 show alongside Fila during London Fashion Week: MENS.
The following week planned for a merging of the two audiences as were created a space for the Liam Hodges fans and consumers alike - our space encompassed a true meeting of cultures, filled with London's young tastemakers and influencers.
London Fashion Week s/s18 BTS Photography: Crookd Lense
Flyer and campaign original imagery: Stewart Bryden
PR for the event: Canoe Inc.

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Shani Reid
Brand Marketing & Content Curator (Social Media Editor)