G-Star RAW – Shopping Experience

I've been asked to come up with a new landing page format for different collections, that would enable customers to really interact with the product. Eventually to a seamless and pristine check-out proces.

About the brand

G-Star Raw is a market leader within the denim industry. By introducing luxury denim to the streets and fusing high-level craftsmanship with an urban edge, they created a unique and contemporary denim sector.

The challenge I was facing
In 2013 G-Star started their omni-channel program where they want to experiment with only pick-up locations and deliver possibilities.
Insight

Less off.  Definitely more online, that's something we can assure

This is why I created an interactive experience within the buying flow with it's collections landing pages. The aim was to create personalised experiences where the users almost where able to feel products, choose, purchase and pick up where and wherever suited their schedule.
Collection insights

The complete collection, in line till every last detail

I want to provide the user with enough insights on the collection, by making it possible to enrich the context and paired it with unique features on the garments. By working with this mechanism we discovered that every collection has the same consistency but unique content.
Collection landingpages

Collections that would engage for real

To personalize the garments we developed a seamless mechanism that could be easily to implement in every collection and eventually for every made purchase.

Cut the crap and show me the money

By transforming the traditional cheaksheets to interactive overviews we cultivated the products with indepth information on every unique detail.
Check-out proces

Click, buy, deliver or pick up whenever or wherever you want

I had the privelege to map the userflow and integrated multiple possibilities. By seamlessly integrating options like creating an account to choosing the right pick up point and changing in realtime we added value to the daily situation of the users.
Personalised collections

Getting rid of those boring lists with your purchased items.

This is why I created a landingpage setup that summs up the purchased items and the availability of possible other sizes at the desired pick-up point. By providing this information G-Star creates confidence with their users. And if the location doesn't fit your agenda, no sweat. Easily adjust your location of delivery and time with one tab and we'll forward it in a split second.ask us.

Team Credits

Fabrizio Di Bon

  • Creative Director – Art / Design
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    G-Star Raw

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    Fabrizio Di Bon
    Creative Director – Art / Design