Galaxy Digital Edible Billboard @ Westfield White City 2018

A digital edible billboard installed at Westfield London as part of galaxy’s ‘30 days of pleasure’ campaign. Complete with integrated digital screens and random surprise moments which prompted the release of bubbles and streamers, consumers were invited to add a little pleasure to their day by interacting with the billboard by picking off their free sample as they passed by. To drive discussion about galaxy and to further amplify the event online, consumers were encouraged to share a photo or video online using the campaign hashtag #ChoosePleasure. MKTG captured key content from the day as well as VOX pops from the consumers on how they add pleasure to their day, which was then shared across galaxy’s social media channels.