Designing storyboards for an interactive ad experience, for “Inside Out”, a new movie from Pixar Animation Studios, released by Walt Disney Pictures. Working with Paul Maynard, Creative Director of Irresistible Films, I created story boards for an ad - game that would interact with the user's facial expressions (smile, anger, disgust). For example, in the Joy game, the more the user would smile, the higher Joy would jump, scoring lots of points. The aim of the game was to engage users with the movie characters and encourage them to purchase cinema tickets.