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GapNOW- 'Ditch the label'

Gap wants to raise awareness for their new line of affordable, qualitative and stylish items aimed at young women. This line (GapNow), aims to stand apart from its competitors by promoting form over substance. To encourage women to choose clothes based on their individuality, the line will be launched without the brand label.

Credits

Sanzi Chichirau

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  • Copywriter
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Project Tags

  • Copywriting
  • Strategy
  • Script Writing
  • social media
  • Digital campaign
  • Speculative

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