Gas Natural - The Motivs

The economic situation of Spain makes everyone feel sad, so the campaign had to be full of optimism and motivation. That’s why we created “The Motivs”: tiny characters made of positive energy.

In a Microsite, the users could create their own Motiv, set up the messages, animations, the tone and send it to their friends.

It has been the most re-sent Christmas Card in Gas Natural’s History.