This campaign was lots of fun. I picked it up after another great copywriter had established the tone of voice, so I was writing lots of copy, in lots of different formats, to fit the agreed style.
They wanted to attack Heathrow's expansion plans, whilst also clearly showing that the obvious choice for a new runway was at Gatwick. So that after you read it, it's a no-brainer for Gatwick to be awarded the new runaway over Heathrow.
I worked alongside a great art director, Ruud, to create the final layouts.
A shout out to Justin, who helped establish the tone of voice and wrote many of the other executions for the campaign.