QSoft Consulting is a technology company with a portfolio of multi-platform brands. These include gaydar.co.uk and its related URLs, gaydargirls.com, gaydarradio.com and gaydarnation.com. The company also owns Profile and Lo-Profile, a bar and nightclub which are based in London’s Soho.
As of January 2011, Gaydar.co.uk had over 5.2 million registered users. Out of 1 million sites tracked, Gaydar ranked 162. 62% of all traffic to gay & lesbian websites in the UK went to a Gaydar online media product.
Out of 16,010 largest lifestyle sites tracked, Gaydar ranked number 9. Gaydar’s traffic ranks in size comaparable to such household brands as Tesco, John Lewis and HMV (Source: Hitwise 2011).
Gaydar was voted a CoolBrand by the SuperBrands panel for 5 years running; the only overtly gay brand to have achieved this accolade.