BossMan not only operates as a Media and advertising agency but also runs a very successful events branch of the business. As an event coordinator for BossMan I am heavily involved in the organisation of the events the company run each year.
The Geelong Outdoor Living Show is BossMan's flagfall event of the year. It as an expo that runs over three days with everything you need for life in the outdoors. The major categories of the show are Caravans and Motorhomes, Fishing and Boating, Camping and Accesories. In January this year I was apart of the show for the first time with it in its fourth year running. My responsibilities were vast and to begin with very daughnting and overwhelming. Along with the rest of the events team I pulled the event together from start to finish. We had over 14,000 people through the gates over the three days of the show and over 150 exhibitors selling their products at the show.
Project tasks - Events side:
Book the venue
Measure the venue for map
Design and draw map
Update Wesbite with Exhibitor form and Map as well as show information
Contact Exhibitors for first right of refusal on sitea
Book cleaners, electrician, entertainment, staff, generators, food, bins, fencing etc.
Online ticketing system organised
Early bird tickets and prizes
Source exhibitors to fill empty sites
Mark out grounds with spray paint
Exhibitor packs made and handed out
Exhibitors shown to their sites
Electrian to supply power to sites
Signs put up around showgrounds
Fencing for crowd control
Staff rosters made
Cash for ticket sales collected through money order and floats made each morning
Project Tasks - Media Side
I was the media account manager for the show so I took care of all of the advertising.
eDM's briefed to production and scheduled to both past exhibitors and past show attendees throughout the lead up to the show
New radio scripts briefed in and written
New radio commercial recorded
New TV commercial briefed in and recorded
TV and Radio Media Plan booked for both metro and rural Melbourne (Bendigo/Ballarat)
Facebook advertising lookalike audience planned
Facebook ad units messaging and creative briefed in
Radio pre times monitored each day
Flyers briefed in and designed
Facebook campaign monitored daily
Organic Facebook content calander planned and scheduled
Show guide briefed in and designed
Show guides printed
Overall the Geelong Outdoor Living Show is a huge project run from start to finish by BossMan and their staff. There is an image of last years show as well as a link to the website and a first look of the map for the 2018 show to come in January next year.