Generation 3.0

Generation 3.0 was a three year project designed by Runnymede to explore changing attitudes to race and racism. The project focused on creating spaces for older and younger people to come together to share their experiences and views on how we might end racism in a generation. We asked the question ‘What would it take to end racism in a generation?’

As a producer and arts manager I set up the campaign from grass roots level in Handsworth, Birmingham. I engaged with various local community groups and schools to recruit over 70 people to make video testimonies.

We wanted to increase interaction between people from different ethnic backgrounds and different ages in different neighbourhoods. To that end we opened pop-up shops, recorded testimonials, made short films, produced teaching resources and organised lectures and panel debates to discuss how people’s experience of racism has changed over generations and encouraged participants to share their views on how we might end racism in a generation.

This online platform has been developed to share our findings, resources and films from the project. Go through the menu on the right hand side to find out how things have changed over the last 40 years.

Generation 3.0. Different voices. Different perspectives. Ending racism in a generation.

Team Credits

Riffy Ahmed

  • Message
  • Freelance Director and Editor

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