Generator Hostels | Social Assets

Brief: Generator Hostels are rapidly-expanding contenders in the boutique Hospitality sector, offering 12 unique design-led properties across Europe with a focus on curating memorable social/lifestyle experiences for Millennial travellers. Digital and social are an incredibly important daily staple for Generator’s young guests, especially while discovering physical locations away from home. Having identified the platforms they are most likely to engage with (Instagram, Snapchat, Facebook and Twitter), as part of their social media strategy Generator needed a steady stream of compelling social media assets to encourage interaction with their clients. Solution: I delivered a number of social media designs as briefed in by Generator’s Social Media Manager, using commissioned lifestyle photography and artworking templates designed by VICE, Generator’s external branding agency.