Genus Logistics is a fast and secure courier service for business. Their strategic network of trusted, local couriers are located around the UK to offer a time-critical (one hour) response for direct couriers, as well as a cost-effective and dependable worldwide delivery service.
The logotype reflects connectivity and movement, the idea of 'location points' representing the widespread network of couriers that operate under Genus Logistics. The 'journey' between points of each letter further enhance the direct, dependable service on offer. This theme is carried throughout the visual identity and expanded upon to emphasise the idea of connectivity and movement.