George Jakubs is a brand new clothing brand from a small town in England. Their clothes are luxury, minimalist pieces focusing on interesting cuts and textures rather than patterns and features. The theme of minimalism with minute details is prominent throughout their collections.
A responsive e-commerce site was delivered reflecting the brands monochromatic, desaturated aesthetic. The site focuses solely on the necessary elements required and cuts all the fluff in-between. Content and storytellings is provided via the George Jakubs blog and collections can be promoted by creating lookbook on the fly.