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Gerard Marin

With the aim of building my new brand identity (corporate stationery and website included), and in light of the inability to design my own logotype I decided to refocus the project and go one step further elavorating a graphic aproach to my thoughts and feelings during the creative process.

The goal: Build a brand explaining —and learning— something about me, my work and the way I focus it.

The way: Translate the emotions, thoughts and feelings experienced during all the steps of the process into something graphically designed.

The result: A mixture of experimental and therapeutic project with more than 20 diferent self illustrations (and growing) that works as a non logo liquid brand.

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