With the aim of building my new brand identity (corporate stationery and website included), and in light of the inability to design my own logotype I decided to refocus the project and go one step further elavorating a graphic aproach to my thoughts and feelings during the creative process.
The goal: Build a brand explaining —and learning— something about me, my work and the way I focus it.
The way: Translate the emotions, thoughts and feelings experienced during all the steps of the process into something graphically designed.
The result: A mixture of experimental and therapeutic project with more than 20 diferent self illustrations (and growing) that works as a non logo liquid brand.