Utopia Means Elsewhere
The Pavilion took its title from a quote by John Malkovich that is set in classic typography on an outsized easel in a brilliant white space. In an ancillary, darkened room visitors could sit in chairs of Grcic's design in contemplation around a flickering, hypnotic digital fire, so as to encourage your mind to drift off 'elsewhere'. This was intended to encourage collective dreaming and evoke humanity's primordial fantasy of a better world.
- Administering Body: German Design Council
- Design Team: Konstantin Grcic, Olivia Herms
- Curator: Konstantin Grcic
- Supporting Bodies: Federal Ministry of Economics and Energy; Federal Foreign Office; Foundation Deutsches Design Museum