A legacy campaign for Mayor of London from 2012, designed to share the benefits that the Games brought to London. Each gift of the Games is shown in commissioned photography by James O Jenkins and is framed in pastel tints.. The campaign ran across tube posters, escalator panels, tube cards, online display ads and a campaign website.
Credits: creative direction: Tom Lancaster, photography: James O Jenkins, design: Caroline Sellers, Vivienne Lang, Sergio Fernandez, copy: Helen Booth and Tom Lancaster, website: David Scales, print: Park, campaign management: Patora Dyrma.