This campaign for Gillette used a real mix of our in house skills. BBDO, New York wanted a set of imagery that would have longevity and flexibility, so we had to think of a clever way to approach the imagery beyond simply shooting it.
We created the letters in CGI which were then embedded within the foam photography we captured in our studio. The visuals were finished with perfect product images created by us in CGI. This meant the copy lines could be easily changed and updated as the campaign progressed.