Join The–Dots

Mia Carulla Ferrer

Mia Carulla Ferrer


Give Boris a Chance

Get working women to try Boris bikes during their lunch break.

The idea:
“Give Boris a Chance” is based around the personification of Santander cycles to become a man: Boris.
The aim is to get women to give the cycles a chance so that they can take a break from their stressing routine and perhaps experience a new place every day on their lunch breaks.

Using everyday conversations.

Develops across two medias: TV and Ambient Media

Worked with:

Anny Heyden
Giulia Frassine


Mia Carulla Ferrer

  • Message

Join our Pro Plan to message Mia

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Student

Share your new project