Join The–Dots

Mia Carulla Ferrer

Mia Carulla Ferrer

Student
0

Give Boris a Chance

Brief:
Get working women to try Boris bikes during their lunch break.

The idea:
“Give Boris a Chance” is based around the personification of Santander cycles to become a man: Boris.
The aim is to get women to give the cycles a chance so that they can take a break from their stressing routine and perhaps experience a new place every day on their lunch breaks.

Using everyday conversations.

Develops across two medias: TV and Ambient Media


Worked with:

Anny Heyden
Giulia Frassine

Credits

Mia Carulla Ferrer

  • Message

Join our Pro Plan to message Mia

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Student
  •  

Share your new project