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Mia Carulla Ferrer

Mia Carulla Ferrer


    Give Boris a Chance

    Get working women to try Boris bikes during their lunch break.

    The idea:
    “Give Boris a Chance” is based around the personification of Santander cycles to become a man: Boris.
    The aim is to get women to give the cycles a chance so that they can take a break from their stressing routine and perhaps experience a new place every day on their lunch breaks.

    Using everyday conversations.

    Develops across two medias: TV and Ambient Media

    Worked with:

    Anny Heyden
    Giulia Frassine


    Mia Carulla Ferrer

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