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Mia Carulla Ferrer

Mia Carulla Ferrer

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Give Boris a Chance

Brief:
Get working women to try Boris bikes during their lunch break.

The idea:
“Give Boris a Chance” is based around the personification of Santander cycles to become a man: Boris.
The aim is to get women to give the cycles a chance so that they can take a break from their stressing routine and perhaps experience a new place every day on their lunch breaks.

Using everyday conversations.

Develops across two medias: TV and Ambient Media


Worked with:

Anny Heyden
Giulia Frassine

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