The Dots
The Dots
Hire talent
Explore
Asks forum
Get insights, feedback, advice & find collaborators
People
Connect with over half a million peers, clients & mentors
Events
Upskill at online workshops, courses, talks & meetups
Jobs
Find your dream freelance, remote or full time job
Companies
Be discovered by thousands of world-leading companies
Projects
Showcase your work & discover people behind other projects
Log in
Join
Join now for free
New!
Ask the community
Today
People
Projects
Companies
Jobs
Events
About The Dots
Portfolio Masterclass
Pricing
Help
Hiring
Post a Job
Join Now
Log in
Global brand repositioning
1 like
Grayling approached me to do an internal and external audit then work directly with the CEO to develop brand positioning routes.
The project included development of the Brand Essence, Vision, Positioning Statement, Values and Behaviours.
The project concluded with hand over to the creative and copywriting teams.
Report
Skills
Strategic Planning
International Business
Internal and External Corporate Communications
Strategic Thinking
Strategy Development
Brand Architecture
Brand Creation and Implementation
Brand Development and Management
Future Casting
Competitor Analysis
C-level Facilitation
Vision and Values Development and Activation
Global Strategy
Brand Engagement
Share your new project
Share on Facebook
Share on Twitter
Copy Link