Global Project Lead of Lookfantastic Press Premiere Event

Lookfantastic Premiere was a 3 day immersive press and brand event. 100 global journalists from 24 countries across EMEA and APAC were flown to Manchester for a curated programme of educational talks, NPD launches and masterclasses. The event was sponsored and supported by L'Oréal, Google, Benefit, Ren, Space NK. It was commercialised through offering partners a bespoke digital first exposure package on all global locales of the lookfantastic website - Attended by 100 global journalists including Grazia, Vogue and The Evening Standard. - £150,000 of investment secured from partner brands and made profitable by £50,000 - Commercial data and insight legate to to curate an innovative multi media content strategy. - Delivered PR and influencer reach of 125m globally.