Globetrot Graffiti campaign for POSH Graffiti Ltd.

  • Ella K

An international Instagram campaign across America, Thailand, Borneo, Malaysia, New Zealand and Bali, promoting the eco ethics and Indonesian origins of designer Emily Readett-Bayley's wooden products. Selected products were chosen each month and sold at a reduced price to new and current customers, and the eco ethics at the heart of the brand were reiterated and shared. The trip also allowed for an exploration of other sustainable initiatives happening in the world and therefore inspiration and ideas to bring back home.