Go Ahead!

A recent project for Pladis/United Biscuits involved collaborating with their R&D team to come up with new ideas for future Go Ahead packaging. Unfortunately I can’t show that work due to confidentiality, but as part of the process I produced a detailed model of the existing packaging on shelves.
First built in Cinema 4D and finished in Photoshop, my models included both the inner and outer packs — making use of bump maps, masked texture-mapping (allowing various print-finishing effects) and subdivision surfaces, to result in as much realism as possible.

Credits

Will Quirk

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  • Graphic Designer
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Project Tags

  • go ahead
  • biscuits
  • united biscuits
  • 3D
  • cinema 4d
  • packaging
  • visualisations