Go Ahead!

  • Will Quirk
A recent project for Pladis/United Biscuits involved collaborating with their R&D team to come up with new ideas for future Go Ahead packaging. Unfortunately I can’t show that work due to confidentiality, but as part of the process I produced a detailed model of the existing packaging on shelves.
First built in Cinema 4D and finished in Photoshop, my models included both the inner and outer packs — making use of bump maps, masked texture-mapping (allowing various print-finishing effects) and subdivision surfaces, to result in as much realism as possible.