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Goedhuis – Identity and print materials
Goedhuis provides an individual service for each client. They like to sell wine through personal contact. We liked the idea of representing this, in a way that’s relevant to wine. During our research, we noticed that there is a huge variety in the shape of the bottom of wine bottles. We created a series of hand-made stamps from a selection of Goedhuis wine bottles, which we used to devise a series of roundels.

The process involved inking and stamping the wine bottle bottoms, and then choosing one primary marque that expressed the company in a simple and distinctive way. The primary colour, a rich purple, makes the marque look like it’s been created by setting an open wine bottle down on a piece of paper.

We expanded on the hand-made element with their portfolio lists by painting the title typography. We also created hand-drawn maps, and commissioned a set of illustrations of each of the key wine flavours from the lists, which we featured throughout. The overall look presents the company in an eye-catching and engaging way, and establishes a style that sets it apart from their competition.


Colm Roche

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  • Managing Director, Imagist Ltd

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