Good Energy

  • Michael Bow

A rebranding project for Good Energy, the UK's leading 100% clean energy provider. We aimed to create a flexible visual identity system which felt contemporary and sophisticated but unique within the energy market. The visual language involves our yellow symbol, which represents the Sun, in everything we do. The new identity aimed to be clear and confident and directly expresses Good Energy’s matter-of-fact, pragmatic tone, with a look and feel that maintains their charm and personality.