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Good Luck Beerhouse

After moving into new premises on Haji Lane, the owners of cocktail bar Shin Gi Tai wanted to set up an F&B concept specialising in craft beer and dim sum. Titled Good Luck Beerhouse (GLB), it features vintage-style decor and a more casual atmosphere.
I was asked to illustrate the GLB logo to reflect the nostalgic theme in a contemporary setting. The resulting visual identity is based on the Good Morning towels, a ubiquitous element of hawker centres of old Singapore which can still be seen in some areas today.

Credits

Jaime Tai

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  • Visual Communications Specialist
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Project Tags

  • food and beverage
  • logo design
  • illustrator
  • Illustration
  • vector
  • Graphic Design
  • brand identity
  • Vintage
  • Beer
  • craft beer

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