Good Luck Beerhouse

After moving into new premises on Haji Lane, the owners of cocktail bar Shin Gi Tai wanted to set up an F&B concept specialising in craft beer and dim sum. Titled Good Luck Beerhouse (GLB), it features vintage-style decor and a more casual atmosphere.
I was asked to illustrate the GLB logo to reflect the nostalgic theme in a contemporary setting. The resulting visual identity is based on the Good Morning towels, a ubiquitous element of hawker centres of old Singapore which can still be seen in some areas today.

Team Credits

Jaime Tai

  • Message
  • Visual Communications Specialist

Project Tags

  • foodandbeverage
  • logodesign
  • illustrator
  • illustration
  • vector
  • graphicdesign
  • brandidentity
  • vintage
  • beer
  • craftbeer

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Jaime Tai
Visual Communications Specialist