This project brief was set by Design Bridge as part of D&AD’s New Blood programme for 2016. The brief was to create a gender-neutral, mass-market beauty brand which breaks stereotypes.
GOOD SH*T answers the brief by being 100% natural and vegan in a non-patronising way. By keeping the packaging bold and simple it appeals to a wider range of people as well as adding shelf appeal.
In addition, designing an app with more information about the brand, products and their ingredients allows people to discover more about what they are buying and creates a deeper connection with the brand.