The Brief
Founded and run by Seb Chew and Scott Jason, Good Years Records is an electronic dance sub-label established on Universal Music. They wanted to start out with a strong graphic logo and brand templates reminiscent of early nineties dance labels. With an initial logo concept by Rachel Sale, we worked on a refined version and branding concepts for sleeves.
From there we created full vinyl sleeve artwork for Lil Silva ‘The Patience EP’ as the first release (GDYRS001) on the label.