Goodhood - 'Essential Item' featurettes

  • Conal Kelly

An example of the concept and product page direction I worked on whilst at Goodhood. My concept and reasoning for these 'Essential Item' features was to provide an editorially yet product-focused way to promote consumer engagement. Giving items context and a desirability through their styling and story is a necessity in modern retail, and so succinct pages like this one allow products - particularly 'evergreen' or restocked products - to stand out through these commerce tools. Other such features include 'Essential Item - Work Pants', 'Essential Item - Track Pants', 'Everyday Item - 'The Striped T-Shirt' and more.