Visual identity for New York-based jewellery brand in order to generate funds for charity. The assignment includes units such as: logotype, logomark, typography.
GOODWILL supports and reflects the charitable aspect of the brand.The message and core purpose is to globally connect women with a trans-generational appeal. It unites the female bonds of family and friendships and strengthens the connections that link us to our heritage.
Logomark concept:
The bracelets come with the same custom designed toggle clasps integrated both as a brand element and also as a symbol of connection.
I designed the clasp and the initial “G” into the logo-mark.
The images shown in this case study are solely been used as an example of style and expression as an art direction and my personal preferred style. I do not own the rights.