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Google

Google wanted to promote their new 'voice search for mobile' in a fun and involving way that stayed true to the Google tone.

We joined as part of a greater creative team after the pitch had been won to help expand the original concept of ‘say it to get it’ and further explore executions that would both engage and educate the audience. We also experimented with colloquial language and how that might affect and enhance the understanding of the campaign.

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