The brief was to show how ridiculous it would seem if the bad behaviour consumers have to put up with online were played out in real life. We enlisted the help of fresh comedy talent Nick Mohammed and Jack Hartnell to create a short sketch showing a customer’s thwarted attempts to buy a simple loaf of bread.
Misha Manson Smith (Rogue Films): Director, Alexia Merrington: Producer, Sam Care: DOP
Julie Cohen: Executive Producer, Robert Waddilove: Executive Producer, Beki Gard: Production Manager, Dawn Christy: Production Manager, Anna Deamer: Art Director, Emily Rohan: Associate Producer, Ben Marks: Casting Director, Charlie Roberts: Ten Three Offline Editor, Mark Horrobin: Smoke and Mirrors Online Editor, Tom Heddy Wave : Sound Engineer, Nick Mohammed: Actor/Shopper, Jack Hartnell: Actor/Shopper