1 X DDB network's best Outdoor and Media (Bill Bernbach awards) | 2 X Cannes Lions (Bronze) | Shortlist for 2 x BIMA 2014 | Shortlist for ShotsAward 2014 | 1 X Eurobest Grand Prix | Campaign Magazines Top 10 digital innovations of 2014 | 1 x LIA (Bronze) | 1 x Clio (Silver)
Google wanted to redefine what it means to be a fan and experience matches, forever.
On March 16th Manchester United and Google + teamed up to bring 22 fans from around the world into Old Trafford through Google Hangouts, putting them Front Row. #MUFrontRow
Results:
250% increase in growth rate on United’s Google+ page
Fastest growing Google+ page globally
350+ press and blog articles
Top trending Google+ topic worldwide
Viewed by over 100 million fans