When Google asked us to help them to reach the most important leaders in business, we knew it had to be big. So we went all out to make their first ever foray into print the most sought-after magazine in the world.
We needed to get past the ‘PA barrier’ with a piece of direct marketing powerful enough to reach the world’s foremost business leaders. It's goal was to educate and inspire readers, using thought leadership content to promote Google’s specific business objectives.
Think Quarterly was a premium print product; a personalised hardback book packed with content by world-class writers, illustrators and photographers. Pop-up infographics, heat-sensitive inks and innovative print processes helped to ensure it was instantly collectible.
Running for two years and seven issues, Think Quarterly was a huge success for Google. As its global influence spread we adapted it for several languages including Korean, Chinese and Japanese. Google was inundated by requests from business leaders, politicians and thought-leaders who wanted to be involved – exactly the audience they were trying to reach.