Grand Cafe

  • Joey Owst
This project was completed as part of a YCN brief for UCC Coffee in my final year of UNI. The task was to take an existing sub-brand of UCC called GrandCafe and completely re-imagine the brand to have a more independent and unique feel to it. I created a brand centred around the origin of its coffee beans, with each package having a different colour for the type of coffee it is and the country it's produced in. The logo symbolises a coffee cup and when rotated reveals the letter 'g' for GrandCafe.