In 2014 we were tasked with revitalising the Grand Marnier brand for the UK festival & events scene, with the aim of shifting the brand identity & engaging a younger generation of Grand Marnier consumers. The creative execution of the brand included the design and production of an immersive mobile venue, which could pop up at festivals across the UK and help redefine brand perception.
Grand Marnier's 'Hidden Charm' festival activations were part of a campaign to raise brand awareness of Grand Marnier in the UK.
A pop up festival bar and music area for 300, Hidden Charm included bar bar, indoor and outdoor seating, dance floor and DJ booth. Guests were engaged in sampling activities, games, giveaways, exclusive music sets and the bar served new cocktail serves.
Hidden Charm appeared at Isle of Wight Festival, Love Supreme Brighton, Foodies Festival Battersea and Festival No.6.The campaign ran Summer 2014 & 2013.