Grazia x McArthurGlen
Together with McArthurGlen, we created the Grazia Style Studio, a fully kitted-out van showcasing the newest trend pieces and toured the UK where consumers in regional areas would be able to get style advice from Grazia Stylist Lily Russo.
At each stop, we would shoot a 90-second video, which would be seeded out via Facebook Live in real-time.
I led the full experiential side of the campaign, inclusive of branding, tech requirements for the FB Live, production of the van and talent sourcing. On-site, I acted as event manager and ensured we’d deliver on every KPI agreed.