Submission for the 2016 D&AD John Lewis brief. The brief required us to design a window display for The John Lewis flagship store on Oxford Street for the Autumn season.
'Great British Stories' showcases the love, trust and good nature of John Lewis through British stories with a moral message. For the autumn season only, John lewis stories all around the country will use their window displays to illustrate a moral story by a location specific author.
The Oxford street flagship store features the story 'The Land of Far Beyond' by London born author Enid Blyton. The window display tells the story of a group of cruel wanderers who are physically shown their emotional burdens on their backs. In order to rid their burdens they must travel to the Land of Far Beyond through difficult ways and hard paths. The journey teaches them moral life lessons and eventually makes them better people. The moral lessons in the story reflect the good natured values of the John Lewis brand.
We wanted to create an experience for the passer by and therefore created a bright, colourful, interesting but conceptually relevant display that would attract attention and interest to the John Lewis store. The window display is interactive, with a portal into the 'Great British stories' app and the John Lewis website, allowing passers by to explore not just the products featured in the window display but much more from each category.
I also created a series of three book covers that use the unique patterned leaves featured in the window display. These books would be sold on special edition for the autumn season only, Each book would relate directly to the story used in the window display in that location.