The project aims to create an environmentally friendly solidarity between people. By answering a series of questions about your lifestyle and habits the website generates a plant for you. The plant size depends on how environmentally friendly the user's lifestyle is and the user is able to see it grow alongside each question he/she answers.
After answering the questions the option of planting your plant on a map is available where the user puts in his/her postcode. The user can then see how environmentally friendly his/her neighbours are and hopefully not only feel encouraged to do better but feel like he his not alone.
Finally the website offers you tips to do even better