A united logo.
The choir is, at heart, a gathering of people looking to discover their voice and find joy through singing. A tree was the perfect emblem to represent this – but not just any tree. A tree made from diverse, unique leaves to represent that each and every member of the choir has their own part to play in the Green Tree Chorus.
Performing patterns.
Using the leaves from the logotype I developed a series of patterns to allow each leaf to perform. Built using the Fibonacci sequence the patterns were designed to feel precise but free-flowing, allowing the identity to work across all platforms.
