Greetings from PLASTICVILLE

A series of postcards providing the public with a subtle reminder about the severity of the environmental situation and the impact plastic has. The first touchpoint for this project is a series of three postcards, visually inspired by old style British postcards. Referring back to the aesthetic style of Martin Parr. For this reason they have been riso printed. This means they have a certain depth to them that a regular ink printer would not achieve. In addition, the beauty of risograph printing is that no two prints are the same, and therefore adds to the ‘retro’, ‘old style’ look. All three postcards in the series have two key features which refer back to the environmental situation and act as a way for informing the public. The first being the red cirlces located on the front. These Circles symbolise areas where plastic was found, and therefore highlight the the amount of unnecessary plastic waste. The second key feature is a letter on the back. Written from an anonymous source, educating the public as to how long certain plastic products take to decompose. Where would “Greetings from PLASTICVILLE” postcards be found? This series of postcards aren’t for sale, but rather a free reminder, educating the public about the severity of the environmental situation, and will be found along side regular postcards. Above is an image of the postcards as they would appear in a postcard stand. The second touchpoint for this project is essentially an elaborate version of the smaller, regular size postcards. The difference being this touchpoint is a larger poster (A3), and physically allows the user to reveal where plastic was found on the beach. The significance of this is that it goes further than just informing the public. Under each red circle is a cut out door revealing images of the plastic found (in red referring back to the VICE documentary).