Ocean52 is a sparkling water with minerals from the deep ocean that invests a whopping 52% of its profits to ocean conservancy. For World Oceans Day, we launched a series of beautiful postcards & posters that illustrated the ugly truth of ocean pollution.
The postcards were sent to 52 world leaders including Pope Francis, the US EPA Secretary, the Secretary of UN, the Minister of Energy of Spain, among others. The posters were exhibited at the UN and surf shops and restaurants in Barcelona, Biarritz and Hossegor.
The activation was launched with a video on Instagram through our brand ambassadors and professional surfers Matt Crepel, Lee-Ann Curren and Kepa Acero.
Bronze | 2018 Epica Awards
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