Greggs Bakery Rebranding

Here I opted to instead redevelop an existing brand called Greggs. Why I chose Greggs? Simple, it is the largest UK bakery chain, and despite it being two different food markets it has more stores than McDonald's in the UK. The original logo itself has been iconic, but the presentation is very similar to other bakeries in the market, where it contains a modern appearance with the simple font. To make the logo stand out from it's competitors, the goal of this project is to reconnect the brand back to it's roots, by keeping it personal for the nation and also have it embody the nature, whilst retaining the relevancy of a bakery.