Greta Poskaite Identity

A simple identity development for a graduated designer looking to expand her self into a brand. We worked on a logo marque for her labels. The marque was a development of the concept of how people would try and Pronounce her name when she first moved to the UK from her native Lithuania. The type undulates as if the person that is reading it also trying to pronounce the name in there head but unsuccessfully. Another aspect of the type was that we wanted something that was a rejection of the time. Where all fashion logo’s where all seem to the consumer appeared to become the same. The logo takes a more humanist approach to its presentation.